Have it your way

They do it all the time so it must work. Celebrities plugging the most unlikely of products. The latest bizarre pairing is Piers Morgan and Burger King’s er, fragrance.

The talent judge and PR guru has stripped down to promote the burger joint’s venture of a cologne that makes men smell meaty. Men, it’s supposed to make women fancy you as much as they fancy Piers. Good luck with that.

This celebrity endorsement has got to be the strangest of them all. Or is it? We look at the contenders.