How to lose a sponsorship deal

Any celeb worth their salt has a sponsorship deal worth millions – but scandals can cause these lucrative deals to be canned quicker than you can say, 'But I didn’t sleep with her!' Whether due to drugs, infidelity or dodgy dealings, countless stars have found themselves dropped by their sponsors...

When Tiger Woods was found to have not one, not two but a whopping 18 mistresses, his sponsors Accenture, Gillette and AT&T dropped him for fear of being tainted by association. Nike, Tag Heuer and EA Sports are still awkwardly standing by their man, but nevertheless Tiger's losses from his affairs could hit the billions.