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Eco Fashion-Shoot

click on the image above to SEE THE FASHION-SHOOT


Through fabulous, fun and eye-catching fashion, we wanted to highlight a prevalent and topical issue that is escalating out of control.

Ziad Ghanem's designs represent a lot of what Britain's Next Top Model is all about - it's cheeky, camp and kitsch. But most importantly, it's been created in an environmentally responsible way.



Some facts about the damage that plastic bags can do:

  • It takes at least 400 years for a bag to bio-degrade.

  • On average we use 167 every year- That’s 10bn in the UK

  • Only 1 in every 200 bags is recycled.

  • 80% of marine waste comes from land based sources, and of that waste 80% is plastic, the majority plastic bags.

  • On average we use a plastic bag for only 12 minutes before disposing of it.

  • Globally, over 1M marine animals and 100,000 turtles die each year from entanglement or ingestion of plastic.

  • Excess packaging is not just bad for the environment but bad for your pocket - excess packaging costs the average family £470 a year.

  • People around the world use enough plastic bags to carpet the entire planet every six months.